Partnering with The Lady Alliance

Partnering with The Lady Alliance

February 03, 2020

What is The Lady Alliance? 
 
We build confidence and community through adventure. Our goal is to help each individual who joins us gain confidence in themselves, and in their ability, AND help everyone meet incredible, like-minded kindred spirits to help grow their communities. Whether your adventure is to summit the next peak or to fall in love with yourself again, we want to be there, every step of the way. 
 
How did you get started?
 
Founder Kieren Britton, who is based in Kimberley BC, felt as though there was a huge gap for women between outdoor activities and the confidence in ourselves to attempt the activity. Kieren loves to dream of the ridiculous and make it a reality. Whether it's cycling across Canada or converting a school bus into a full-time home, there is nothing Kieren enjoy's more than testing the limits and learning more about herself. Yet she still has hesitations and self-doubt. After hearing that she was brave “for a girl” all too often, Kieren wanted to create a place where every lady could learn and grow together, demolishing self-doubt while building a community. 
 
 
What is your mission? What is most important to your company/community? 
 
By encouraging ladies - no matter their age, size, skill, or fitness level - The Lady Alliance is inspiring women all over North America - and the world! - who may otherwise feel intimidated to try something new. With online courses focusing on mental and emotional wellness, weekend retreats, conferences, and local evening events, The Lady Alliance aims to provide a fun, affordable way to meet like-minded women, improve mental wellness and seek adventure. 
 


What are the details for your upcoming event in Calgary, AB? 
 
We have two exciting events coming to Calgary. One on Feb. 13th called "Nature is Calling: A Lady Led Eco-Educational Tour" in partnership with Fjallraven. This is an evening of inspirational speakers, documentary and film viewings, and games.
Whether you're passionate about saving our planet, looking for a fun and unique evening out with friends, or just curious about climate change - this event is for you.
The second event – on Feb.25th - is a second showing of Seeking Stoke: A Ladies Ski Film Series at Wurst Restaurant. After selling out a week before our film night and having such a demand for it, we decided to come back for round two! This unique film tour is a series of empowering clips meant to build confidence and community through adventure. These incredible films showcase real women sharing their passions, sport & skills. It's the perfect night to enjoy yourself with family and friends no matter your gender, ski level, or stoke for snow! Our tour features a collection of lady-led films that show women pushing their comfort levels and redefining what it means to be a woman in the ski industry. Whether it's a comedic look into the industry's "ski industry darlings" or a wife dragging her husband out skiing as a form of couple's therapy, these films showcase every day extraordinary women in their element, pushing boundaries, achieving goals and facing fears.
 
Our aim is to create a platform that inspires stoke and creates a movement of women who are eager to explore and step out of their comfort zone--to hike that mountain, ski that line, take that road trip, and say yes to new adventures!
 
Plus, a percentage of our profits go to Power To Be, a non-profit helping women - and everyone - break down barriers and get outside.
 
How can someone get involved/get more information? 
 
Head over to www.theladyalliance.com! There are a few ways to get involved. 
 
We have local chapters in just under 20 locations throughout Canada and the U.S currently and we hope to continue growing and helping local ladies build chapter communities all throughout North America! If anyone is interested in joining forces with us to create their own local chapter, they can apply on our website! 

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